Innovation

At the GM R&D Center, we think science is the key to exciting our customers. We're passionate about engineering performance – and we believe that a vehicle's beauty is more than skin-deep. That's why we innovate our vehicles to achieve the perfect blend of science and styling. We're out to captivate our customers, to make them as thrilled about GM's new vehicles as we are.

So we're out on the edge of science where surprising things can happen. We're out to tackle the toughest challenges facing the global automotive industry. Because it's important ... because it's professionally and personally rewarding ... and because it's fun!

Innovation is our business and we're good at it. We're a tightly knit, cohesive team with a laser-like focus on results. We're about big, new ideas. We're about taking creativity to extremes. We're about putting the world's best science and technology into the world's best vehicles for the world's best company.

Visit each of the Research Labs to learn how each one focuses on innovation: